Pedal Genie is a guitar pedal subscription service with low-cost monthly rental plans, no due dates or late fees.
Their current Magneto 1 site was difﬁcult to navigate and searching through over nearly 2,000 pedals was complicated, to say the least. Most of their site functionality was the result of third-party extensions and small tweaks made internally. Their proprietary ERP setup was not scalable and was hindering their ability to achieve aggressive growth projections.
They also wanted a custom wishlist functionality that wasn’t possible on their Magento 1 platform.
We migrated their Magento 1 site to Magento 2 for an optimized user experience, intuitive backend and the ability to automate administrative tasks to more efﬁciently run and grow their business. After brainstorming with their client advocate, a solution was conceived for their wishlist functionality.
With a new Magento 2 site, Pedal Genie was able to leverage many of the platform’s native features and functionality, including Elasticsearch and in-stock notiﬁcations. The built-in layered navigation gave their customers an easy, efﬁcient way to search their vast catalog and ﬁnd the right product quickly. All this translated into an increased conversion rate.
Their custom-built wishlist functionality was an immediate hit with their customers and Magento 2’s streamlined, two-step checkout also helped increase conversion rates.