The Situation

Pedal Genie is a guitar pedal subscription service with low-cost monthly rental plans, no due dates or late fees.
Their current site was difficult to navigate and searching through over nearly 2,000 pedals was complicated, to say the least. Most of their site functionality was the result of third-party extensions and small tweaks made internally. Their proprietary ERP setup was not scalable and was hindering their ability to achieve aggressive growth projections.

They also wanted a custom wishlist functionality that wasn’t possible on their Magento 1 platform.

The Solution

We migrated their Magento 1 site to Magento 2 for an optimized user experience, intuitive backend and the ability to automate administrative tasks to more efficiently run and grow their business. After brainstorming with their client advocate, a solution was conceived for their wishlist functionality.

The Success

With a new Magento 2 site, Pedal Genie was able to leverage many of the platform’s native features and functionality, including Elasticsearch and in-stock notifications. The built-in layered navigation gave their customers an easy, efficient way to search their vast catalog and find the right product quickly. All this translated into an increased conversion rate.

Their custom-built wishlist functionality was an immediate hit with their customers and Magento 2’s streamlined, two-step checkout also helped increase conversion rates.

Increased conversion rate with streamline checkout

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