MightySkins is an American-owned and operated company that designs, prints, and distributes unique and custom skins and cases for cell phones, laptops, vapes, headphones, hoverboards, and drones.
MightySkins’ website was built on the Bigcommerce platform. While this worked from an operational standpoint, Bigcommerce had limitations that inhibited the sales and growth potential of the direct-to-consumer eCommerce channel.
With almost a quarter of a million SKUs, visitors had to scroll through thousands of items to ﬁnd the one they want. A comprehensive navigation system was needed, but could not be easily achieved with Bigcommerce.
Additionally, MightySkins wanted to allow their customers to create custom skins with an easy-to-use interface.
We replatformed their site to Magento 2, including a full data migration and website redesign using a mobile-friendly theme. We restructured the categories and implemented advanced layered navigation, ﬁltering, and a powerful search.
Once the site was on the Magento platform we added a customizer and wallpaper downloader, enabling customers to design custom skins. Magento’s native B2B functionality allowed for custom catalogs, special pricing and quoting to support their B2B customers. The site was completed with WordPress and MailChimp integrations for the company’s blog and email efforts.
MightySkins’ new site features a Create Your Own Skin module to create a custom skin for nearly any device. With a native B2B suite, they were able to extend their market to B2B sales. They also saw an increased conversion rate due to layered navigation and a responsive design.