The Situation

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and eCommerce retail turnkey solutions to some of the world’s largest and best-known companies.

They created and were maintaining seven websites for Fiat Chrysler Automotives (FCA), which included Fiat, Chrysler, Dodge, Ram, Alfa Romeo, Jeep, and Mopar. All were on custom-built legacy platforms that were difficult to update, slow moving due to years of customizations, and laborious to navigate for customers.

On top of that, FCA made a non-negotiable requirement for all their vendors to be ADA compliant by December 31, 2018, leaving Helm a few short months to complete the impossible: launch seven Magento 2 ADA compliant sites by the end of the year and integrate them with their existing systems.

The Solution

Helm realized they needed the assistance of an accomplished agency to complete their project so they reached out directly to Magento for a referral.

As an agency with a reputation of working wonders under tight deadlines, Magento referred Helm to us. Based on our expertise in Magento 2 migrations and a proven track record of on-time launches, Helm awarded us the project.

Due to the complexity of the project, we conducted a two month discovery. Not only did we need to create seven separate Magento 2 websites, all seven needed to share a common shopping cart with the ability to checkout on any of the seven sites. All seven stores were brand specific and needed to be connected to each other; however, each store had a unique catalog with no shared products among the other stores.

Leveraging Magento’s robust features, we succeeded in tying all seven stores into one admin for ease of use. In addition, we connected their homegrown ERP and PIM to their new Magento platform (not a small task in and of itself).

To complete such a demanding project in such a short timeframe, we put together a group of developers that worked round the clock for the entire month of December.

The Success

In less than three months we accomplished the impossible: Launching seven unique Magento 2 sites that were all ADA and ARIA compliant.

Helm is thrilled with their seven conversion-focused Magento 2 sites and many of the new pages are already ranking #1 on Google for several SERP listings. Site speed is at an all-time high and the entire shopping experience is easier for customers.

Helm is FCA’s first vendor to be ADA compliant and the response from Helm and Magento have been nothing short of amazing.

(Read the blog post for the inside story.)

Seven M2 sites launched in three months

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