Dealermarket specializes in dealership supplies, including advertising, sales, service, and parts & body shop for the automotive, marine, RV, and powersports industries.
Dealermarket’s custom-made eCommerce platform had started to show its age and the company’s needs had outgrown their already depreciated platform. One of their most popular products, Autosoft checks was being outsourced to a third-party and they wanted to bring this entire functionality in-house. In addition, their current site catered only to B2B customers, and they now needed a site that was could handle both B2B and B2C sales.
With its deep stack of features and functionality, Magento Commerce was a natural fit to meet all Dealermarket’s requirements. In addition, the only way to bring the desired Autosoft capabilities in-house was to develop a custom-built functionality that would allow customers to see a preview of their order and securely submit all financial information.
Dealermarket needed a seasoned Magento agency that could build the site they needed, deliver custom-built functionality, and integrate their backend systems, including SAGE and SalesForce. 121eCommerce was up for the task.
Our team was able to deliver on all fronts.
A faster website with a completely re-designed frontend for easier search, reorder, and faster checkout. A thoroughly integrated, easy-to-manage backend. Custom-built functionality that opened the door for Dealermarket to bring their top-selling product, Autosoft checks, in-house.
The site’s performance, speed, and user experience were all improved. Needless to say, Dealermarket is thrilled with the results.