-
COVID-19 coronavirus has been declared a pandemic by the World Health Organization (WHO), and all across the United States and the rest of the world, states and cities are taking dramatic steps to curb its spread. How will this affect…
-
How to Use Marketing Personas to Boost Sales
Single male, 40, successful business owner, seeks working female, enjoys an active lifestyle and dressing trendy. No, it’s not a classifieds ad (do those still exist?!), it’s a marketing persona for the athleisure company Fabletics. Don’t know what a marketing…
-
Volusion Vs. Magento
Are you running a Volusion website? Wondering if you have outgrown the platform, and which eCommerce storefront might be right for you? We’re here to help. In this guide, we’re going to discuss Volusion vs. Magento, talk about which one…
-
5 Product Description Mistakes That Drive Away Customers
Here’s how Apple describes its latest MacBook Pro: Designed for those who defy limits and change the world. Whoa. That’s a good description. That’s a damn good description. Who wouldn’t want to defy limits and change the world? Everybody. And…
-
The Full Guide to Using Magento as a CMS
So you’ve built up your Magento eCommerce page. Let’s say you’re selling amazing organic, top quality tea on your online store. You’ve got your pages looking sleek and the start to finish checkout process is a breeze. Your customers love…
-
Magento Development Agency: What To Look For
There are tons of development agencies associated with the Magento community out there that can help build up your Magento eCommerce website. So how do you choose the best one? In this guide, we’ll explore what to look for when…
-
Magento vs WordPress: What’s the Difference?
Both Magento and WordPress are widely used platforms with millions of eCommerce sites powered between the two. Launching an online storefront on one of these platforms means you’ll be in the company of brands like Nike, Sony Music, and even…
-
The Importance of Building an Accessible Magento Website
In a recent decision, the Supreme Court cleared the way for blind individuals to sue retailers with websites that are not accessible or ADA-compliant. What does this mean for the future of Magento and other eCommerce platforms? In this blog,…
-
How to Get Rid of Dead Stock
Out with old, in with new…stock, that is. As 2020 gets underway, you need to make sure that you’ve got space for all the items that you plan to sell this year. So, what should you do if your store…
-
A Whopper of a Mistake – Burger King’s $8 Million Error
Recently, a Burger King franchisee – Carrols Restaurant Group – made headlines when they announced that an accidental error in discounting Whopper sandwiches had lost them more than $8 million in profits. You can see the entire article here, and…