Read Part 2 of 20 in our 7 Keys to Successful Web Development series below!
Optimizing for Growth
Technology has become a leading means of communication between businesses and consumers. Therefore, it is critical that companies properly represent themselves online
and throughout various social mediums. Though technological concepts change virtually every day and certain concepts that worked for a company in the past may require redesign, there are four key things to know in order to successfully build large websites.
1. Know the Company Value
For a website to be effective at capturing prospective consumers it cannot just detail what a company does. The website must appeal to and add value to the consumer. To do this you must identify your unique service propositions by asking the following questions:
- What does the company have to offer?
- What makes the products/services different?
- How can these aspects be displayed?
Understanding these factors will help you to develop an exceptional website.
2. Know the Market
Part of understanding what your company needs is understanding what motivates your target market and knowing your customer can help you to customize their experience. Having the little things in place can go a long way towards helping you to stand out in the eye of the consumer. For instance, many companies overlook the importance of a customizable search option. Utilizing a search application such as Swiftype allows consumers to quickly find what they are looking for on your site, and customers appreciate targeted, immediate results.
3. Know Your Competitors
Understanding your competitive landscape can greatly help you develop a successful website. Take time to notice what is and what is not effective about their website. Look at their value proposition, and analyze the changes that could be made to enhance the site and apply those elements to your design.
4. Define Your Plan
It is important to have a plan in place. The plan should highlight any wire-frames or designs and establish the methods that will be used to achieve the goal. It also creates a point of reference that different individuals may go to, ensuring that everyone is on the same page.
Under each of the aforementioned categories there are a few other things to focus in on, but having a grasp of these main concepts can point you in the right direction towards developing sound and effective websites.
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