Ben Chafetz


Ben is the driving force behind our mission to boost growth for eCommerce merchants. Prior to founding 121eCommerce, Ben grew the revenue for a leading eCommerce retailer from under one million to over $80 million in a few years.

He has nearly twenty years of eCommerce experience and is regularly featured in industry publications and speaks at key industry events, including Magento’s Imagine.

Whether it’s his clients or his 50-gallon fish tank, Ben loves to see things thrive. If you need advice on fish tanks or eCommerce, Ben’s got you covered.

Daniel Gross


Daniel ensures that our commitment to deliver results-driven strategies and unsurpassed web development is continuously met. His background in community leadership and teaching has armed him with strong organizational and communication skills, which he utilizes daily.

He is passionate about helping you grow your online business. Daniel’s passion for your success is only matched by the speed he talks. Nearly 200 words per minute.

So if you need a caller at your auction, Dan’s your man.

Pablo Prieto

Chief Technology Officer Pablo Prieto

Pablo oversees project management, including managing technical staff assignments, timelines, and workflows. He is an Adobe Certified Expert – Adobe Commerce Business Practitioner and Certified ScrumMaster with over a decade of software development, information architecture, user experience, and infrastructure experience.

Pablo has worked on eCommerce projects for clients in eight countries.

If you’re looking for travel advice, Pablo’s your guy.

Director of sales, marketing, and data services Paul Firestine

Paul oversees all sales and marketing activities. From intro call to joining our team as a new client, he is there to offer solutions, guidance, and information. He also has an extensive background in eCommerce/IT Services and can offer up a solution to any complex data problem.

When you get on a call with Paul he will discuss your business and seek to understand your challenges. He will probably also share some stories of his time offroading in Moab, swimming with great white sharks, and backpacking Europe’s best football stadiums.

Next time you find yourself at an Atlanta United game, look for Paul in the stands.

Director of MARKETING, FOCUSED ROI Crystal Stone

Crystal oversees all of the marketing-related efforts for our marketing services branch, Focused ROI. She uses her 20+ years of marketing expertise to offer solutions and guidance for our clients, and to help them maximize their ROI.

When she’s not helping our clients succeed, Crystal loves spending time in the outdoors, and taking care of her horses, birds, and animals.

If you’re looking for marketing recommendations, look no further than Crystal.

Lavina Solganik

Controller Lavinia Solganik

Lavinia is responsible for our accounting and financial functions. She combines management and organizational talents with her background in data analysis and research.

Lavinia is an avid traveler and speaks English, Russian, French, and Hebrew.

So if you want to know how to say “I love you” in four languages, ask Lavinia.

Would you like to be a part of the list?

121eCommerce is hiring! If you’d like to join our growing team of eCommerce experts dedicated to delivering growth for our clients, and are wanting to grow yourself, browse our open positions below!See Open Positions