Quick Overview of Bronto
Bronto was started by two friends, Joe Colopy and Chaz Felix, who worked together at a software company before starting their own in 2002. Bronto grew steadily over its first decade and eventually expanded into the UK and Australia. By 2014 the company had experienced huge success, expansion, and praise. So maybe it’s no surprise that Bronto was acquired by NetSuite, now Oracle NetSuite, for a very large sum in 2015. Co-founders Colopy and Felix departed shortly after.
Oracle NetSuite announced in March of 2021 that Bronto will be shutting down and service ending in May 2022. We can help you choose another email marketing platform and integrate that with your Magento 2 store.
Do I Need to Connect My Magento Store with My Bronto Account?
Customer engagement is as critical to running a successful online store as managing the store itself. So If you are using Bronto to help with customer engagement it’s a good idea to connect it to your Magento 2 store, since that is where your customer data is coming from. By syncing data between the two you will be able to create email campaigns that reach customers in a timely manner and are extremely relevant and personalized. It’s no secret that stellar customer service leads to more sales and integrating Magento with Bronto will help you deliver stellar customer service.
Other benefits of integrating with Bronto are:
- Share customer data between Bronto and Magento for detailed reporting and metrics on customer behavior.
- Set triggers for emails relevant to all customers at any point in the lifecycle including welcome messages, cart abandonment, product availability, price reductions, and specials.
- Automatically update shoppers about their orders with shipping and tracking information.
We Can Help with your Bronto Integration!
Bronto will no longer be in service starting in May 2022, despite that the team at 121eCommerce can easily connect your current Bronto account to your Magento 2 store. It will be done quickly and with no disruption to your store. Once connected, customer data from your Magento 2 store will be synced and sent to Bronto.
If you are interested in switching to another marketing email software, we can give you our recommendations and integrate your store with a new email marketing provider.
Need Help With Your Magento Email Marketing Integration?
We specialize in Magento maintenance and support and are standing by. Reach out now to speak to one of our data specialists and we’ll ensure a smooth and proper installation of Bronto Magento integration.