For nearly a decade, our team has helped hundreds of B2C and B2B eCommerce sites realize their ROI by delivering expert Magento services with solid customer service.

Meet your leadership team:

Ben Chafetz

Founder & CEO Ben Chafetz

Ben is the driving force behind our mission to boost growth for eCommerce merchants through results-driven strategies and unsurpassed Magento web development and support. Prior to founding 121eCommerce, Ben grew the revenue for a leading eCommerce retailer from under one million to over $80 million in a few years.

He has nearly twenty years of eCommerce experience and is regularly featured in industry publications and speaks at key industry events, including Magento’s Imagine.

Whether it’s his clients or his 50-gallon fish tank, Ben loves to see things thrive. If you need advice on fish tanks or eCommerce, Ben’s got you covered.

Sender Radcliffe

Chief Operating officer Sender Radcliffe

Sender oversees day-to-day operations and energizes our team to achieve operational excellence and create a culture of execution, seeking the most innovative, thoughtful, and efficient resolution for every task.

Sender’s background of managing a leading online retailer for board games gives him a first-hand understanding of the challenges you face (and a good eye for what games are good.)

If you need a recommendation for game night, Sender’s your guy.

Daniel Gross

Director of Client Services Daniel Gross

Daniel ensures your timelines are met and goals achieved, utilizing his strong organizational and communication skills. He is passionate about helping you grow your online business and has a background in community leadership and teaching.

Daniel’s passion for your success is only matched by the speed he talks. Nearly 200 words per minute.

So if you need a caller at your auction, Dan’s your man.

Pablo Prieto

Chief Technology Officer Pablo Prieto

Pablo oversees project management, including managing technical staff assignments, timelines, and workflows. He is a Magento 2 Certified Solution Specialist and Certified ScrumMaster with over a decade of software development, information architecture, user experience, and infrastructure experience.

Pablo has worked on Magento projects for clients in eight countries.

If you’re looking for travel advice, Pablo’s your guy.

Lavina Solganik

Controller Lavinia Solganik

Lavinia is responsible for our accounting and financial functions. She combines management and organizational talents with her background in data analysis and research.

Lavinia is an avid traveler and speaks English, Russian, French, and Hebrew.

So if you want to know how to say “I love you” in four languages, ask Lavinia.

Client Praise

“The team at 121 took on a multi-site, complex project with a very short timeline and nailed it. They came highly recommended from Magento and we were extremely pleased with their high level of expertise, project organization, and detailed reporting. They brought solutions to the table to configure a shared shopping cart across seven sites and were able to integrate Magento with our home-grown OMS. They went the extra mile and beyond to launch all seven sites on time and we couldn’t be happier with the results.”

Joe Spada, Director of Marketing, Helm

Certified Magento Experts

Whether you’re a startup, migrating platforms or in need of a rescue, our team of Magento certified developers can create a fully-responsive, conversion-focused site that drives sales.

Why choose us


Our clients include: